Vnímanie zodpovedných marketingových aktivít spotrebiteľmi (Vedecká monografia)
| Author: | Zdenka Musová | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2020 | ISBN: | 978-80-557-1678-7 | ||
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| Author: | Zdenka Musová | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2020 | ISBN: | 978-80-557-1678-7 | ||
| Author: | doc. Ing. Stanislav Kološta,PhD., Ing. Filip Flaška, PhD., Ing. Katarína Sýkorová, PhD. | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2025 | ISBN: | 978-80-557-2256-6 | ||
| Author: | Katarína Izáková, Jana Špirková | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2023 | ISBN: | 978-80-557-2044-9 | ||
| Author: | Lenka Veselovská, Jana Janičková | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2022 | ISBN: | 978-80-557-1955-9 | ||
| Author: | Marian Gúčik, Andrea Orelová | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2021 | ISBN: | 978-80-557-1917-7 | ||
| Author: | Stanislav Kološta | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2022 | ISBN: | 978-80-557-1953-5 | ||
| Author: | Katarína Zimermanová, Jana Janičková | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2022 | ISBN: | 978-80-557-1945-0 | ||
| Author: | Marianna Šramková | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2019 | ISBN: | 978-80-557-1559-9 | ||
| Author: | Miroslava Vinczeová, Hroncová Vicianová Jana | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2022 | ISBN: | 978-80-557-2032-6 | ||
| Author: | Ľuboš Elexa, Petra Gundová | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2019 | ISBN: | 978-80-557-1538-4 | ||
| Author: | kolektív autorov | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2019 | ISBN: | 978-80-557-1658-9 | ||
| Author: | Mária Murray Svidroňová | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2023 | ISBN: | 978-80-557-2062-3 | ||
| Author: | Denisa Malá | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2017 | ISBN: | 978-80-557-1234-5 | ||
| Author: | Lenka Veselovská | ||||
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| Editorship: | Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica | ||||
| Publication year: | 2022 | ISBN: | 978-80-557-1959-7 | ||