COMMUNICATION ACROSS CULTURES FOR FUTURE MANAGERS

The university course book entitled Communication Across Cultures for Future Managers provides the students with a wide spectrum of intercultural knowledge which they will find greatly beneficial in preparing for their future job in corporate practice. Although the course book is primarily targeted at students of the economic fields of study, it can be used for other audiences and other university programs that prepare young people for work in the contemporary multicultural society. The individual chapters take the reader across the most important cultural issues, from defining culture and barriers to intercultural communication, building awareness of one’s own, and understanding the other people’s values, through getting an insight into cultural differences around the world, to making oneself acquainted with a new concept of cultural intelligence and the way how intercultural competences may be trained. Cultural differences are explained through reader-friendly, and sometimes humorous, critical incidents, which enable deeper understanding of the problem, and improvement in self-awareness of the need for tolerance and openness to diversity in the globalized world of the 21st century.