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PSYHOLÓGIA TRHU

Publication information

PSYHOLÓGIA TRHU

Author:Andrea Seberíni
Editorship:Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica
Publication year:2021
ISBN:978-80-557-1896-5
Page count:236

Cieľom vysokoškolskej učebnice je ponúknuť ucelený prehľad vybraných poznatkov aplikovanej psychologickej disciplíny – psychológie trhu. Pre potreby vysokoškolskej učebnice sú vybrané poznatky, ktoré sú významné pre študentov ekonomických odborov, ale zároveň sú využiteľné v manažérskej praxi. Práve psychológia trhu ponúka poznatky, ktoré prispejú k poznaniu, pochopeniu a predvídaniu spotrebiteľského správania na trhu. Psychologické poznatky tvoria často základ pre efektívne kampane, ktoré sú tvorené adresne pre konkrétny cieľový trh, ktoré si daný segment vyžaduje.

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