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POLITIKA CESTOVNÉHO RUCHU NA SLOVENSKU NA REGIONÁLNEJ ÚROVNI

Publication information

POLITIKA CESTOVNÉHO RUCHU NA SLOVENSKU NA REGIONÁLNEJ ÚROVNI

Author:Makovník Tomáš
Editorship:Vydavateľstvo Belianum, Univerzita Mateja Bela, Banská Bystrica
Publication year:2024
ISBN:978-80-557-2123-1
Page count:294

Vedecká monografia sa venuje metodike tvorby a implementácie politiky cestovného ruchu na regionálnej úrovni, aplikovateľnej v podmienkach hospodárskej praxe SR. Obohacuje teóriu cestovného ruchu, zároveň prezentuje poznatky získané terénnym prieskumom a navrhuje možnosti riešenia. Návrhy a odporúčania majú charakter metodických postupov, týkajúcich sa cieľov, nástrojov a nositeľov politiky cestovného ruchu na regionálnej úrovni. Pri spracovaní využil autor poznatky z vyše 300 zdrojov domácej a zahraničnej proveniencie ako aj názory a stanoviská takmer 1300 respondentov z verejného a súkromného sektoru získané terénnym prieskumom. Výsledky bádania sú určené vedeckej a odbornej verejnosti zaoberajúcej sa problematikou cestovného ruchu.

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